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Loomdoodles.com , as an expression of fiber artistry, actually started as the brain child of our two little girls, Sarah, and Jennifer, who frequently played with the beads, buttons, and fabric scraps in our apparel design studio.

The girls often amused themselves dressing the mannequins and sketching fantasy glamour designs while playing in our design room on the weekends. One afternoon the girls explored the computer aided design system, which we use to program our designs into our knitting looms. They thought that it would be really fun if they could draw their own pictures and we could then use our yarns to transform their doodles into a special blanket for each of their beds.

Since one of our machines was being repaired and needed to be tested anyway, we programmed their designs into the machine for the test. The girls were thrilled when we knit their names and birthdays into the blankets too. Loomdoodles was a way to showcase their ideas for fabrics and sell a few blankets.

The girls are much bigger now and are far more interested in ipods and email.

I am a former textile professor and senior product development exec who designs with an innate passion for mixing color, textures and detail. My lifestyle insights are the key to the "it" factor of connecting the customer to the emotional component that revolutionized an industry. My focus is the luscious fabrics and wearability that real people value. My career achievments span apparel, consumer products and even the automotive aftermarket.

My consumate goal has always been affordable style that packs well and travels well - Comfortable, livable styles with an element of sophistication are the cornerstones of everything my hands touch from fiber, to stone work to fused glass. From the beginning sketches to the finished product, I constantly have my audience in mind. I like to perplex, intrugue and excite people with my art work. The flavor of my textile designs is a distinctly unique blend of Italian styling, British quality, and unique California fiber artistry.

In 1988, I married my husband Bruce, a renowned knit engineer. We joined creative forces in the Olympic & Robertson area of West Los Angeles and Beverly Hills, designing knitwear for some of the most notable labels on 5 continents in the International fashion industry. Our collaboration was a synthesis of art, chemistry, innovation, and color that was a sensory experience that wowed the knitwear industry at that time.

In rebellion to the watered-down creations and disposable clothing flooding the apparel market from over-seas in the wake of NAFTA and the WTO inclusion of China, the company changed direction. Marketing directly to the consumers who were demanding newness and the high energy of originality, the company incorporated as Fabdesigns, Inc. and threw open the doors of their design studios to individual clients under Concetta bruce - Concetta & Bruce Huffa. In 2003 Fabdesigns, Inc. launched a boutique and gallery in a Tudor building on Ventura Boulevard in Encino for Concetta Bruce. But the small studio could not contain the wealth of creativity as well as the rapidly expanding wholesale business.

The original Fabdesigns' design studio had evolved from a private label oriented knit wear company to a highly customized atelier studio which served the Southern California elite, celebrities and demanding studio clientelle by private appointment only.

Hand beading, custom dye treatments, pewter clasps, leather labels, pearls, beach glass, and semiprecious stones adorned the one of a kind creations.

It was quickly clear that not just Southern California wanted specialty knitwear. The knitwear was completely changed to the more viable Contemporary and updated Missy market.

New yarns, cuts and colors were implemented. Before long Concetta Bruce was a notable wholesale art-to-wear company which served better specialty stores across the USA and in internationally known resort locations. The missy customer wanted to look younger. She didn't want her to look like she was wearing 'her mothers sweaters.'

The entirely new contemporary line was launched in 2003. Also in 2003, the company went wholesale, selling to high end specialty stores across the country. The addtion of 5 independent sales reps in Chicago, Atlanta, New York, Los Angeles and Dallas has been doubling sales every year.

In 2008 we are back to our fiber art roots. Nothing is mass produced. And only the finest yarns are used.

Put something on. Feel how it raises your spirit. Let it illuminate your soul. You immediately get it!

Every collection has certain energy to it, defying age and trend.

Every piece is handcrafted in house.